International conferences, congresses and conventions,
national meetings and exhibitions, and corporate seminars are increasingly
providing the means by which the latest research and developments,
particularly in the high technology and health sectors, are publicised.
Such gatherings provide a valid and highly-regarded
environment within which organisations, individuals and products can be
profiled and made known, both nationally and globally.
The media management and media liaison requirements of
conference media relations are specific, complex and demand a high level of
expertise. A conference program can generate multiple story leads, all
requiring targeted research and promotion, distribution to differentiated
targeted print and electronic media, usually all at the same time and
usually to killing deadlines. Concurrently happening are the press
conferences and briefings, the studio interviews and the general management
of the Press or Media Room providing media facilities (including
communications), media liaison services and continuous media information.
International wire services and agencies can also be involved.
approaches conference media relations with a genuine knowledge of what makes news and
how media works. Our Media Relations practice has
specialised in this area for more than 15 years,
and has been responsible for all media liaison and media coverage for
national and international events.