Our approach to media relations focuses on achieving our
clients media objectives by helping Media achieve theirs providing a great
story for their audience or market.
However the real difference we make is in deciding which tools to
use and how and when to use them. A news release may not always be the best
approach. An informative phone-call providing useful and appropriate background to an
editor may get better results.
In all cases, our approach is one of careful research, resulting in
specifically designed news 'vehicles' appropriate to the demographic and market needs of
the targeted media outlet. This ensures optimum media coverage and a high level of target
Our Media Relations practice regularly plays a key role in
planning and coordinating media events that range from international conferences to
editorial briefings and high-profile interviews. Further, our Media Relations staff are
experts at developing business opportunities for clients to promote their technology-based products and businesses.